Richmond “Capital”

Project Role: Creative Director

Developing a business recruitment video for a community as creative as Richmond was no easy task. The story had to be authentic, the creative community had to buy in, and the work needed to be conservative enough to pass muster with the mayor and the main audience of the website, CEOs and corporate site selection consultants.

This work is currently in development and set to launch spring of 2013. Local Richmond Studio, In Your Ear Productions did all the shooting and editing.

Finger Lakes Wine Country

Project Role: Creative Director and Designer

I led the web design for Finger Lakes Wine Country, NY. This site, just recently launched, is a major design overhaul from their current live site that we designed over 4 years ago. The strategy was to focus on conversion through their main user groups by creating customized home and landing pages for each audience.

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Soldiers to Summits

Project Role: Creative Director, Lead Designer

Soldiers to the Summit was created by Erik Weihenmayer and the extraordinary team that helped Erik reach the top of Mt. Everest in 2001, when he became the only blind person in history to reach the summit. In October 2010, the team led ten disabled military participants to the summit of a steep and difficult 20,075-foot peak in the Himalayas. Disabilities ranged from amputations and blindness, to traumatic brain injuries and post-traumatic stress.

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Erik Weihenmayer

Project Role: Creative Director, Lead Designer

On May 25, 2001, Erik Weihenmayer became the only blind man in history to reach the summit of the world’s highest peak – Mount Everest. On August 20, 2008, when he stood on top of Carstenz Pyramid, the tallest peak in Austral-Asia, Weihenmayer completed his quest to climb the Seven Summits – the highest mountains on each of the seven continents. Erik is joined by fewer than 100 mountaineers who have accomplished this feat.

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The Shins

Project Role: Co-Designer and Co-Concepting

This site was launched in 2007 and was only redesigned with their new album launch this year. The Shins, one of the biggest indie artists in recent time, contracted Royal Magnet out of Seattle, WA to redesign their site for the then-to-be-upcoming release of “Wincing the Night Away.” Royal Magnet hired me to pitch the work (concepts not shown here), as well as concept and co-design this site once hired.

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City of New Orleans Code Enforcement

Project Role: Art Direction and Concepting

The City of New Orleans Office of Recovery and Development (post-Katrina) created a series of short films as online public service messages. This feature focuses on the success of the city’s work to remedy the rampant post-Katrina blight that engulfed New Orleans. Filming and Editing done by Ben Reece and the amazing crew at Deltree in New Orleans.

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M. Ward

Project Role: Co-Designer

I was hired on freelance to co-design a new website for one of my favorite musicians, M. Ward. The original concept centered around tilt-shift photography (before it was really cool) and the idea of exploring a junk yard. I worked with the amazing crew at Royal Magnet in Seattle, WA on this project.

City of New Orleans Community Development

Art Direction and Concepting

The City of New Orleans Office of Recovery and Development (post-Katrina) created a series of short films as online public service messages.  This feature focuses on the success of the city’s work to place city youth in summer jobs and various city-run counseling programs. Filming and editing was done by Ben Reece and the rest of amazing crew at Deltree in New Orleans.

Audience: Local New Orleans residents and media

Korbel School of International Studies

Project Role: Art Director

The Josef Korbel School of International Studies at University of Denver hired us to completely revamp and upgrade their web and print presence. Work included website redesign, view book, folder, paper system and a small brochure.

Bloom Event Planning

Project Role: Art Director and Designer

Bloom was a start-up company in the event planning business. I started with a fun, approachable logo and designed their entire paper system.

Fitzsimons Life Science District

Project Role: Art Director

Located on the Fitzsimons Medical Campus, the Fitzsimons Life Science District is a multi-use development aimed at the incubation of small bio-tech startups. Final work included an award winning tri-fold brochure and paper system.

San Bernardino County

Project Role: Art Director

The largest county in the U.S., San Bernardino needed a full web presence redesign. Working off an established print brand, we developed a striking and usable site that led residents, local businesses and prospective businesses through a simple, refined architecture with bold design.

The City of San Francisco

Project Role: Art Director

Mayor Gavin Newsom’s office of Economic and Community Development needed a facelift to their aging identity, website and print material. Starting with the identity, we were told that if we showed up to our initial presentation with any concept resembling the Golden Gate Bridge we could be fired. Well, after research and some serious convincing, I developed an identity that projected the most authentic icon in the Bay area–without getting fired.

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Brenham, TX

Project Role: Creative Director and Designer

The Brenham Economic Development Foundation is an independent non-profit group of local business leaders. I led them through the creation of a new identity and website redesign.

Panama Pacifico

Project Role: Art Director

Panama Pacifico is a massive base-resuse redevelopment across the water from Panama City. A vibrant and cosmopolitan city, Panama is home to many large corporations from around the globe.  The goal of this project was to introduce the development to the public, as well as to attract businesses, workforce and homeowners to Panama Pacifico.

Nogales, Mexico

Project Role: Creative Director and Designer

I led the campaign and web design direction of a U.S.-facing website for the economic development organization of Nogales, a Mexican border town. Our client was looking to change the way people think about border cities in Mexico during times of incredible violence in other areas. The strategy was to focus on successful companies, proximity to their target market–specifically Tucson–and their relative safety compared to cities like Juarez, Mexico.

Tucson Business Attraction Campaign

Project Role: Voice Over Creative Direction, General Art Direction and Storyboarding

Our client came to me with a loose, but intriguing concept, and asked for help fleshing out its viability. Once hired, my team wrote the voice over, scouted locations on-site, created the storyboards and helped out client art direct the final piece.

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Las Cruces Convention and Visitors Bureau

Project Role: Co-Concepting and Art Direction

We were hired to create an advertising campaign for the Las Cruces Convention and Visitors Bureau. We focused on travelers that often “pass-through” Las Cruces for a pit stop on their way to Tucson or Santa Fe. This concept won our firm the contract and to this day is one of my favorite ad concepts that I have co-created. Co-concepting and copywriting by Staci Amend.

Playground Destination Properties | Mammoth Sales Center Design

Project Role: Creative Direction and Environmental Design

We were hired to create exterior signage and design interior customer engagement areas. I directed the design of signage with laser-cut wood and lettering with hand-stained and hand-constructed materials. This was designed and executed on a low budget and accelerated timeline with awesome, hand-made results.

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City of Richmond, VA

Project Role: Co-Concepting and Art Direction

I directed the campaign for the recruitment of new businesses to Richmond, a city that is home to an incredibly creative community.  Awesome copywriting and co-concepting by Staci Amend.

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City of New Orleans Streets

Project Role: Art Direction and Concepting

The City of New Orleans Office of Recovery and Development (post-Katrina) created a series of short films as online public service messages. This feature focuses on the city’s efforts and successes to rebuild and repair streets, signage, and drain lines from the destruction of Katrina. Filming and editing was done by Ben Reece and the rest of amazing crew at Deltree in New Orleans.

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Grand Junction Economic Development

Project Role: Creative and Art Direction

I led Grand Junction’s talented economic development team through a full website redesign. This site was the winner of the 2010 International Economic Development Commission Best Website Award. Most excellent headline copywriting was provided by Gigi Griffis.

Charleston County, SC Economic Development

Project Role: Creative and Art Direction

To be launched in late 2011, this site is the culmination of two months of strategic marketing, branding and advertising concepts. Charleston is a place of incredible historic grandeur, but also of modern-day innovation–as evidenced by the massive corporate expansion of Boeing’s 787 assembly line two years ago.

Charleston has some amazing assets and stories to draw creative inspiration from. When we develop brands for communities authenticity plays a key role in the success of the campaign and how it is viewed outside the community. We wanted to Contrast history with the present and in doing so illustrate how and why Charleston County has been such an leader for both our country and the world for the last 341 years.

This informational and inspirational campaign and website gives audiences a wide-angle view into Charleston County’s historical influences – from the 1700’s to tomorrow.

Solterra

Project Role: Art Director and Designer

After a comprehensive envisioning session, we named, branded and marketed this high-end, master planned community in southwest Denver inspired by historic European  hill towns. Not only did Solterra’s marketing win two AMA awards (Gold website and Silver logo), but the development was also selected as the location for Denver’s 2008 Parade of Homes.

Playground Destination Properties | Winter Park Sales Center Design

Project Role: Creative, Art and Environmental Design

Hired to re-create Playground’s Winter Park sales center, my team designed low-cost laser-cut  signage and stained sheet metal and plywood posting boards, as well as design all interior customer engagement areas. The design and installation was completed in less than 2 weeks on a shoestring budget.

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Tucson Regional Economic Opportunities

Project Role: Creative and Art Direction

Our second project to win an IEDC Best Economic Development Website Award, I led the TREO project through a brand identity and website redesign. This campaign is targeted at the surprises that Tucson offers to a business looking to relocate. With a huge employment base in the aerospace industry and a quality of life that is incredibly unique and diverse, this campaign illustrates the aspects that make Tucson an amazing place to do business. Copywriting by Gigi Griffis.

Conor Oberst

Project Role: Co-Design and Co-Concepting

Royal Magnet from Seattle, WA, contracted me to work on a new flash intro for a WordPress site for indie musician Conor Oberst. With an “abduction themed” design with aliens and flying saucers of all kinds, this project was a unique and fun project to concept and design.

Daniels College of Business

Project Role: Art Director

Daniels College of Business at University of Denver hired us to fully redesign their online presence. I led the design team for this nationally-ranked business school. Our work included information architecture, full website redesign and homepage campaign development.

Playground Destination Properties | Winter Park

Project Role: Creative and Art Direction

I led campaigns created at or near the bottom of the resort real estate market in 2010. Sales figures for Winter Park were excellent during these campaigns, selling out multiple resort developments.  Copywriting by Gigi Griffis.

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Charleston County, SC Economic Development

Project Role: Creative Director and Designer

Initially sketched from the concept of air flowing over a wing to illustrate lift, this mark created more energy when I started applying colors and forms that also help tie it to the vast network of intercoastal waterways in the area. This project for the Charleston County Economic Development Office included identity design, full advertising campaign and website design and development, all scheduled to launch in 2012.